Prof. Xin Tian received his B.E. in Industrial Engineering (major) and Computer Science and Technology (minor) from Tsinghua University and Ph.D. in Management from Chinese Academy of Sciences and Hong Kong Polytechnic University (joint programme). He is currently the assistant director of the Virtual Business Research Laboratory of the CAS Research Center on Fictitious Economy & Data Science, and the Associate Head of the Department of Digital Economy and Virtual Business at School of Economics and Management, University of Chinese Academy of Sciences.

His research interests include virtual business, retailing, e-commerce, mobile commerce, information systems, supply chain finance, logistics and supply chain management, port shipping, operation management, etc. He has the experiences as a Visiting Professor at the Rotman School of Management, University of Toronto, Research Fellow at the Business School of the City University of Hong Kong, and Visiting Scholar at the School of Business Administration at the Hong Kong Polytechnic University, the Department of Management Science at the City University of Hong Kong, and Business School of Lingnan University in Hong Kong,  etc.

Prof. Tian followed and assisted Prof. Siwei Cheng, a famous economist, management scientist, and vice chairman of the 9th and 10th National People's Congress in China, to propose, develop, apply and promote the virtual business theory and create virtual business disciplines, and is responsible for virtual business applications in industries such as retail, e-commerce, logistics and ports. During this period, Prof. Tian served as a senior consultant, senior data analyst, consulting director, COO, vice president of business group or research institutes at a wide variety of leading IT and E-commerce firms, providing one-stop service of informatization and solutions for nearly 100 large and medium-sized well-known retail companies in China which included more than 20 Chinese Top100 chain retailers, in the fields of retail strategy, enterprise management model, store purchase, sales and inventory, virtual and real channels integration, logistics warehousing, procurement and supply chain operations, business intelligence and data decision-making. Tian co-founded a leading retail logistics and supply chain information service provider in China, and the top three vertical industry e-commerce company in China among more than 150 companies, and jointly created the "virtual business" company registration Category. He also jointly founded a Shanghai Enterprise Technology Center (provincial and ministerial level) in the field of retail information/digital intelligence, and jointly established several prefecture-level enterprise R&D centers or enterprise research institutes. 

When worked at the frontline of enterprise in 2006-2007, Prof. Tian proposed "fourth party logistics theory" with Chinese characteristics (referring that the business role of logistics will change from a supporter to a leader, loading various new virtual and physical business models) and "virtual retail model" (referring to the efficient logistics network to realize the virtualization of retail enterprise entities and load the integration of virtual and physical channels)，and has innovatively applied them to Chinese industry. Multiple sets of information system platforms co-designed by  Prof. Tian have been well-applied in various industries for a long time. For example, the virtual business platform system based on information technology and data technology, has been successfully applied to more than 70% of seaports, river ports and land ports in the upstream of the industrial chain and has helped build a large number of modern logistics hubs to open up regions through multimodal transport. The national logistics network is docking and constructing global logistics network, loading trade, data, and financial services on the network to promote the logistics-trade-finance integration of bulk commodities. In the downstream of the industrial chain, the virtual business platform developed by Prof. Tian and co-operator has been successfully applied to thousands of large and medium-sized commercial groups. Relying on the efficient logistics system to load physical retail, e-commerce and other various virtual and real business models, the co-built leading retail and e-commerce logistics technology and solutions have realized retail model upgrades and channel integration innovations for FMCG and daily necessities, etc.;

Prof. Tian has engaged in business theory research and field practice in virtual business, retail, e-commerce, mobile commerce, logistics and supply chain management, supply chain finance, port shipping and other fields for nearly 20 years. He has published more than 100 papers in domestic and international top and well-known academic journals such as Management Science, Information Systems Research, Production and Operations Management, Journal of the Association for Information Systems, International Journal of Production Economics, Information Sciences, System Engineering-Theory& Practice, and Chinese Journal of Management Science. Prof. Tian has published four academic monographs in Science Press and jointly proposed supply chain engineering theory; provided four enterprise management cases in the China Management Case Sharing Center and won the 13th "National Hundred Excellent Management Cases" Award; published several policy reports in "Economic Daily", "Guangming Daily", "Jiefang Daily" and other Chinese mainstream media, which were adopted by the State Council, published as an internal reference, or approved by the state leaders. Plenty of Tian’s master students were admitted as doctoral students by well-known universities with full scholarship.

Prof. Tian has presided over a number of projects funded by government and entrusted by enterprises, including the National Natural Science Foundation of China Youth Science Fund, general projects, sub-projects of key projects, general projects of the Beijing Natural Science Foundation of China, Shanghai Industry-University-Research Cooperation Program Projects, and Shandong major special projects for independent innovation and achievement transformation and others. Prof. Tian has received 6 provincial and ministerial-level scientific and technological progress awards and 2 prefecture-level scientific and technological progress awards, including Shanghai Science and Technology Progress Award, China Federation of Logistics and Purchasing Science and Technology Progress Award, and Shanghai Qingpu District Science and Technology Progress Award.

Prof. Tian served as the executive director/director of the Decision Science Branch of the Operations Research Society of China, the director of the Management and Decision Science Professional Committee of the China Management Modernization Research Association, the project evaluation expert of Ministry of Science and Technology, Fund Committee, Ministry of Education, etc. He is also the Beijing Social Science Fund demonstration expert, Hebei Provincial Department of Education Major project demonstration expert, Yueda’s first batch of supply chain financial consultantants, Lianhua information consultant expert, Wenjing special management consultant, Alibaba postdoctoral review experts, etc. Prof. Tian also served as the editor or reviewer of more than 20 domestic and international journals including Manufacturing & Service Operations Management, Energy Policy, International Journal of Production Economics, International Journal of Production Research, Management World, Systems Engineering Theory and Practice, Chinese Journal of Management Science, Management Review, Journal of Systems Engineering, Operations Research and Management Science, etc.

1. China Federation of Logistics & Purchasing Science and Technology Progress Award (First Prize),2023

2. ​China Federation of Logistics & Purchasing Science and Technology Progress Award (First Prize),2022

3. China Federation of Logistics & Purchasing Science and Technology Progress Award (First Prize),2021

4. China Federation of Logistics & Purchasing Science and Technology Progress Award (Third Prize),2020

5. Shanghai-Qingpu Science and Technology Progress Award (Second Prize), 2015

6. Shanghai Science and Technology Progress Award (Third Prize), 2012

7. Shanghai-Qingpu Science and Technology Progress Award (First Prize), 2011

8. China Federation of Logistics & Purchasing Science and Technology Progress Award (First Prize),2011

   

1. Promoting Mobile Payment with Price Incentives[J]. Management Science, 2022 (with Chun-Yu Ho,
   Nayoung Kim, Ying Rong).  (SCI, SSCI , UTD 24, FT50)
   
   
2. Improving Convenience or Saving Face? An Empirical Analysis of the Use of Facial Recognition Payment
   Technology in Retail[J].  Information Systems Research,  2024, Forthcoming (with Jia Gao, Ying Rong,
   Yuliang Oliver Yao).  (SCI, SSCI , UTD 24, FT50)
   
   
3. When Persuasion Is Too Persuasive: An Empirical Analysis of Product Returns in Livestream E-Commerce[J].
   Production and Operations Management, 2024 (with Xiaojing Feng, Ying Rong, Mengmeng Wang,
   Yuliang Yao).  (SCI, UTD 24, FT50)
   
   
4. Exploring the Dynamic Influence of Visit Behavior on Online Store Sales Performance: An Empirical Investigation[J]. Journal of the Association for Information Systems, 2020 (with Peng Luo, Eric W.T. Ngai). (SCI, SSCI, ABS 4* )
   
   
5. Product Assortment and Online Sales in Community Group-buying Channel: Evidence from a Convenience Store Chain[J].  Journal of Retailing and Consumer Services, 2024  (with Hailiang Jiang, Xuan Zhao). (SSCI, JCR:Q1, IF=10.4)
   
   
6. Unveiling Insights from Online Shopping Carnivals: A Pre-vs-Post Analysis[J]. Journal of Retailing and Consumer Services, 2024  (with Jiayi Zhu, Xuan Zhao, Xiaoyang Zhou). (SSCI, JCR:Q1，IF=10.4)
   
   
7. Impact of Promotion Design on Retail Operating Performance: Evidence from Chinese Chain Retailers[J]. Electronic Commerce Research, 2024.  (with Jiayu Tang, Yun Zhou). (SSCI)
   
   

8. Manufacturer Technology Investment: A Bane or Boon to the Store Brand Encroachment[J]. Transportation
   Research Part E: Logistics and Transportation Review, 2023 (with Dongdong Yu, Chunlin Luo, Biao Wang,
   Xiaoyang Zhou). (SSCI, SCI, JCR: Q1，ABS: 3)

   
   

9. Operations Optimization for Third-party E-grocery Platforms[J]. Annals of Operations Research, 2024.
   (with Jingwen Wu, Lu Zheng, Xueting He ). (SCI, ABS: 3)
   
   

10. Herding Behavior in Supplier Innovation Crowdfunding: Evidence from Kickstarter[J]. International Journal
     of Production Economics, 2021 (with Yan Song, Chunlin Luo, Xiaoyang Zhou, Benjamin Lev). (SCI, SSCI,
    JCR: Q1，IF=11.251)
    
    
11. Forecasting Intermittent Demand for Inventory Management by Retailers: A New Approach[J]. Journal of
    Retailing and Consumer Services, 2021 (with Haoqing Wang, Erjiang E).(SSCI, JCR: Q1，IF=10.972)
    
    
12. The Impact of Weather on Consumer Behavior and Retail Performance: Evidence from a Convenience
     Store Chain in China[J]. Journal of Retailing and Consumer Services, 2021 (with Shasha Cao, Yan Song).
    (SSCI, JCR: Q1，IF=10.972)
    
    
13. Improving Operational Efficiency through Blockchain: Evidence from a Field Experiment in Cross-border
     Trade[J]. Production Planning & Control, 2022 (with Jiayi Zhu, Xuan Zhao, Junfeng Wu ). (SCI, JCR: Q1)
    
    
14. Evolving Competition between Hong Kong and Shenzhen Ports[J]. Maritime Policy & Management, 2015
     (with Liming Liu, Shouyang Wang). (SSCI)
    
    
15. How Hyperbolic Discounting Preference Affects Chinese Consumers’ Consumption Choice between 
     Conventional and Electric Vehicles[J]. Energy Policy, 2016 (with Tian Wu, Zhe Shang, Shouyang Wang).
     (SCI, SSCI, JCR: Q1)
    
    
16. Effects of Visit Behavior on Online Store Sales Performance: Personal Computer (PC) versus Mobile
    Channels[J]. Internet Research, 2022 (with Peng Luo, Eric W.T. Ngai, Yongli Li). (SCI, SSCI, JCR: Q1)
    
    
17. Spatial Differentiation and Network Externality in Pricing Mechanism of Online Car Hailing Platform[J].
    International Journal of Production Economics, 2020 (with Tian Wu, Mengbo Zhang, Shouyang Wang,
    Guowei Hua). (SCI, SSCI, JCR: Q1, IF=11.251)
    
    
18. Supply Chain Management under Carbon Taxes: A Review and Bibliometric Analysis[J]. Omega, 2021
     (with Xiaoyang Zhou, Xiaoya Wei, Jun Lin, Benjamin Lev, Shouyang Wang). (SCI, SSCI, JCR: Q1)
    
    
19. Supplier's Goal Setting Considering Sustainability: An Uncertain Dynamic Data Envelopment Analysis 
    based  Benchmarking Model[J]. Information Sciences, 2021 (with Xiaoyang Zhou, Linzi Li, Haoyu Wen,
    Shouyang Wang, Benjamin Lev).(SCI, SSCI, JCR: Q1)
    
    
20. Integration of Third-Party Platforms: Does It Really Hurt Them?[J].  International Journal of
    Production Economics, 2021 (with Xiaoyang Zhou, Kexin Chen, Haoyu Wen, Jun Lin, Kai Zhang,
    Shouyang Wang, Benjamin Lev). (SCI, SSCI, JCR: Q1，IF=11.251)
    
    
21. Credit Risk Prediction of SMEs in Supply Chain Finance by Fusing Demographic and Behavioral Data[J].
    Transportation Research Part E: Logistics and Transportation Review,2022 (with Wen Zhang,
    Shaoshan Yan, Jian Li, Taketoshi Yoshida). (SCI, SSCI, JCR: Q1)

1. Xin Tian, Shouyang Wang, Siwei Cheng. (2013). Supply Chain Management Strategies: Theory and Practice,  Beijing: Academic Press Inc. (In Chinese)
   
   
2. Yuzhang Ding, Yang Yu, Yuansheng Wang, Xin Tian, Xihuan Xing, Xiaorong Peng. (2012). O2O Innovation of Large-scale Chains, Beijing: Academic Press Inc. (In Chinese, Joint first authors)
   
   
3. Shouyang Wang, Xin Tian, Qinghong Chen, Yuzhang Ding. (2017). Supply Chain Engineering: Writing a New Chapter for Business of China , Beijing: Academic Press Inc. (In Chinese, Joint first authors )

1. 2022.01-2025.12. “Empirical Study on the Impact of Crowdfunding and Social Effect in Community Group Buying on Performance”, National Natural Science Foundation of China (NSFC, No. 72172145) [RMB] ￥480,000, Principal Investigator, China

2. 2020.01-2024.12. “Research on Smart Supply Chain Financial Model Based on Network Ecology”, National Natural Science Foundation of China (NSFC, No. 71932002) [RMB] ￥2,400,000, Participant, China
   

3. 2021.01-2023.12. “Data-driven Strategies for Optimizing Retailer Supply Chain and Its Impact on Operational Performance”, Beijing Natural Science Foundation (No. 9212020) [RMB] ￥200,000, Principal Investigator, China

4. 2021.07-2023.12. “Empirical study on the Impact of Logistics and Supply Chain Innovation on Operations Management Based on Disruptive Technologies ”, Outstanding Young Teachers Scientific Ability Enhancement Project of University of Chinese Academy of Sciences (No. E1E41501X2), [RMB]￥200,000, Principal Investigator, China