发表论文
[1] 李伟, 范则成, 张莎. B2C VS.O2O线上渠道拓展类型对线下渠道的影响及门店密度的调节作用. 中国管理科学[J]. 2024, [2] 杨涵钦, 张莎. 社区商业视域下消费特权对居民消费意愿的影响研究. 管理学报[J]. 2023, 20(11): 1680-1687, [3] 蒋佩琦, 张莎. Customers' adoption of multiple platforms and retailers' channel performance: evidence from Chinese fast-food industry. Nankai Business Review International[J]. 2023, [4] 谭雄恺, 张莎, 赵红. Does the impact of corporate brand name changes differ between online and offline channels? The case of McDonald’s China. Journal of Brand Management[J]. 2023, [5] 张莎, Eline de Vries, 丁爱辉. The mere possession effect of shareable digital coupons: The mediating role of anticipated self-enhancement. Journal of Consumer Behavior[J]. 2022, [6] 张莎, 徐梦晨, 蒋佩琦, 赵红. 理解社区消费者: 地点依恋和消费者厌腻理论视角. 心理科学进展[J]. 2022, [7] Ruichen Ge, Hong Zhao, Sha Zhang. Online Brand Community User Segments: A Text Mining Approach. FRONTIERS IN ARTIFICIAL INTELLIGENCE[J]. 2022, 5: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9339712/.[8] 葛芮辰, 张莎, 赵红. Do expressions of sadness, anxiety and fear have different impacts on attracting donations? Evidence from a Chinese online charitable crowdfunding platform. Information Technology & People[J]. 2022, [9] 彭晨明, 赵红, 张莎. Determinants and Cross-National Moderators of Wearable Health Tracker Adoption: A Meta-Analysis. Sustainability[J]. 2021, 13(23): 1-16, [10] De Vries, Eline L E, Zhang, Sha. The effectiveness of random discounts for migrating customers to the mobile channel. JOURNAL OF BUSINESS RESEARCH[J]. 2020, 110: 272-281, http://dx.doi.org/10.1016/j.jbusres.2020.01.041.[11] Zhang, Sha, Pauwels, Koen, Peng, Chenming. The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits. JOURNAL OF INTERACTIVE MARKETING[J]. 2019, 47: 115-128, http://dx.doi.org/10.1016/j.intmar.2019.03.001.[12] 赵红, 孙倬, 张莎, 王宗水, 刘苇. 基于文献计量分析的社交商务研究脉络与热点演化. 管理学报[J]. 2019, 16(6): 923-931, http://lib.cqvip.com/Qikan/Article/Detail?id=7002205802.[13] 彭晨明, 张莎, 赵红. 如何让你的微信帖子更受欢迎?——基于知名品牌微信运营数据的实证研究. 管理评论[J]. 2016, [14] Zhang, Sha Sandy, van Doorn, Jenny, Leeflang, Peter S H. Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?. INTERNATIONAL BUSINESS REVIEW[J]. 2014, 23(1): 284-292, http://dx.doi.org/10.1016/j.ibusrev.2013.05.002.[15] 张莎, 赵红. 国有商业银行与股份制商业银行顾客忠诚意向驱动因素比较研究. 管理评论[J]. 2012, 24(3): 84-90, http://lib.cqvip.com/Qikan/Article/Detail?id=41450391.[16] 张莎, Jenny Van Doorn, Leeflang, Peter S H. Changing Consumer Markets and Marketing in China. International Journal of Business and Social Research[J]. 2012, 4(4): 328-351, [17] 张莎, 赵红. 分层回归与经典回归模型比较研究:以顾客资产驱动因素与忠诚意向的关系为例. 数学的实践与认识[J]. 2010, 15-24, http://lib.cqvip.com/Qikan/Article/Detail?id=33664790.[18] 赵红, 张莎. 基于logit回归模型的顾客资产驱动因素与忠诚意向关系实证研究. 数学的实践与认识[J]. 2010, 61-75, http://lib.cqvip.com/Qikan/Article/Detail?id=34000140.[19] 赵红, 张莎. 生态智慧型企业CRM系统实施及信息资源整合对策. 情报资料工作[J]. 2008, 105-108, http://lib.cqvip.com/Qikan/Article/Detail?id=27197542.[20] 赵红, 丁洪斌, 尤建新, 张莎. 品牌生态位理论在互联网品牌测评中的应用. 同济大学学报:自然科学版[J]. 2008, 36(11): 1588-1593, http://lib.cqvip.com/Qikan/Article/Detail?id=28837771.