General

Professor of School of Economics and Management, and Sino-Danish College SDC,

University of Chinese Academy of Sciences UCAS

PC of Social Science of SDC

Research Areas

Digital Marketing, Knowledge Management, Brand Management, Strategy Management, Corporate Social Responsibility and Innovation Management

Education

Ph.D. Degree in Management Science and Engineering, Huazhong University of Science and Technology, 2004

Master Degree in International Management MBA, University of East London, UK, 1998

Bachelor Degree in Economics, Frist Branch School of Renmin University of China, 1985

Experience

   
Membership in Professional Associations

Editorial Board Member of Journal of Management Review

Vice Chairman of ACE (Alliance of Chinese and European Business Schools)

Executive Council Member and Academic Committee Member of China Association for Quality

Chief Member of Teaching and Academic Committee of University of Chinese Academy of Sciences 

Director of Research Center for Enterprise Management of University of Chinese Academy of Sciences

Principal Coordinator of Social Science of Sino-Danish Educational and Research Center

Vice President of Education Foundation of University of Chinese Academy of Sciences

Professional Experience

Dean of Sino-Danish College (SDC), University of Chinese Academy of Sciences (2018.01 – 2023.01)

Professor of the School of Economics and Management, University of Chinese Academy of Sciences (2005.06 – present)

Secretary-General of Education Foundation of University of Chinese Academy of Sciences (2015.12 – 2020.05)

Associate Dean of School of Economics and Management, University of Chinese Academy of Sciences (2004.01 – 2017.12)

Assistant Dean of School of Economics and Management, University of Chinese Academy of Sciences (2002.10 2004.01)

Post-doctoral researcher, Tongji University (2005 2007)

Assistant Professor/Director of Department of International Trade, Beijing University of Technology (1985 1997)

Vice Dean/Associate Professor of Economics and Management School, Beijing University of Technology (1998 – 2002)

Independent Director of Listed Company of Huaxia Bank (2020.10 – present)

Publications

   
Published key Papers in Recent 5 Years

[1] Viktorija Kulikovskaja, Marco Hubert, Klaus G Grunert, Hong Zhao. Driving marketing outcomes through social media-based customer engagement. JOURNAL OF RETAILING AND CONSUMER SERVICES. 2023, 74: http://dx.doi.org/10.1016/j.jretconser.2023.103445.
[2] Chenming Peng, Franziska V?lckner, Tammo H.A. Bijmolt, Hong Zhao. A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit. JOURNAL OF MARKETING[J]. 2023, https://doi.org/10.1177/00222429231164654.

[3]Xinye Gan,Taiyinghua Xu,Zehao Li,Wei Xu,Hong Zhao. The Impact of Industrial Policy on Photovoltaic Enterprise Risk Using an LDA Based-Deep Neural Network Model.Journal of Systems Science and Information, 2022, 10(2):12.

[4]Ruichen Ge, Hong Zhao and Sha Zhang.Online Brand Community User Segments: A Text Mining Approach.ORIGINAL RESEARCH,2022(5):900775

[5]Yi HUANG,Zhuo SUN,Adam PILOT,Hong ZHAO,Zongshui WANG.The Effect of Instant Messaging Social Media Platform Characteristics on Consumers' Purchase Intention:An Empirical Study of WeChat.Journal of Systems Science and Information,2022,10(01):65-83.

[6]Zhao, Hong, Huang, Yi, Wang, Zongshui. Comparison between social media and social networks in marketing research: a bibliometric view. NANKAI BUSINESS REVIEW INTERNATIONAL. 2021

Sun, Zhuo, Zhao, Hong, Wang, Zongshui. How does group-buying website quality for social commerce affect repurchase intention? Evidence from Chinese online users. ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS. 2021

[7]Zhang G, Wang ZS, Zhao Hong. Relationships Among Perceived Value, Satisfaction, and e-Trust: An e-CRM View of Online Restaurant Consumption [J]. Journal of Systems Science and Information, 2020,5: 458-475.

[8]Liu W, Wang Z, Zhao Hong. Comparative Study of Customer Relationship Management Research from East Asia, North America and Europe: A Bibliometric Overview [J]. Electronic Markets, 2020(1).

[9]Wang ZS, Liu X, Sun Z, Zhao H, Zhang J. Information Service, Relationships and Influences of University Libraries WeChat Official Account—Libraries of C9 Leagues as Examples [J]. Library and Information Service, 2020, 64(03): 83-91.

[10]Li XL, Tian LP, Zhao H. A Study of Intellectual Property Capacity Measurement for High-Tech Enterprises—An Index Model Based on DEMATEL-VIIKOR [J]. Scientific Research Management Journal,2020, 41(04):270-279.

[11]Liu W, Wang ZS, Zhao H. The Impact of Relationship Quality before Customer Defection on Win-Back Intention [J]. Chinese Journal of Management, 2020,17(06): 891-898.

[12]Liu H, Lobschat L, Verhoef P C, Hong Zhao. App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously [J]. Journal of Interactive Marketing, 2019, 47: 16-34.

[13]Lu PY, Zhao H, Wang ZS, Liu W. Effects of Consumption Mode Preference in Sharing Economy on Community Identification and Customer Loyalty towards Commercial Sharing System [J].  Management Review, 2019,31(08): 132-145.

[14]Zhao JL, Zhao H. A Study on the Relationship Among Virtual Brand Community’s Social Capital, Brand Relationship Quality and Consumer Innovation ability [J]. Science of Science and Management of S.&.T., 2019, 40(08): 71-86.

[15]Wang ZS, Zhao H. Network Virtual Community, Knowledge Sharing and Periodical Brand Influence -- A Case Study of QQ Group, an Exchange Site of Chinese Science and Technology Forum [J]. Chinese Editors Journal, 2019(06): 81-85.

[16]Zhao H, Sun Z, Zhang S, Wang ZS, Liu W. The Context and Hotspot Evolution of Social Commerce: A Bibliometric Approach [J]. Chinese Journal of Management, 2019,16 (06): 923-931.

[17]Hu F, Wang ZS, Zhao H. A Cross-National Study of the Relationships between Ad Explicit Memory, Ad Likeability and Behavioural Intentions [J]. Journal of Industrial Engineering, 2019,33 (03): 35-46.

[18]Zhang G, Wang ZS, Zhao H. The Marketing Innovation Mode under “Internet Plus”: The Perspective of Value Network Reconstruction [J]. Management Review, 2019,31(03): 94-101.

[19]Razzaq Z, Razzaq A, Yousaf S, Zhao Hong. The Impact of Utilitarian and Hedonistic Shopping Values on Sustainable Fashion Consumption: The Moderating Role of Religiosity [J]. Global Business Review, 2018, 19(5): 1224-1239.

[20]Zhao H, Ding R. Comparing Feature Constructing Methods for Customer Churn Prediction: A Research in the Field of Internet Finance [J]. Forecasting, 2018,37(06): 61-66.

[21]Feng H U , Yang G , Hong Z ,et al.The Effect of Characteristics of Cultural Dimension on Innovation Contests Performance:An Empirical Study Based on Innovation Contests in Design Category[J].Journal of Management Science, 2018.

[22]Wang ZS, Qin XZ, Zhao H, Zhang J. Servitization of Manufacturing and Business Model Innovation Strategies [J]. Studies in Science of Science, 2018,36(07): 1188-1195.

[23]Hu F, Gao Y, Zhao H, Liu C. The Effect of Characteristics of Cultural Dimension on Innovation Contests Performance: An Empirical Study Based on Innovation Contests in Design Category [J]. Journal of Management Science, 2018, 31(03): 100-111.

[24]Qin XZ, Wang ZS, Zhao H. Corporate Governance and CSR Disclosures: Evidence from the SMEs of ChiNext Board [J]. Management Review, 2018, 30(03): 188-200.

Monograph and textbook

1. Chief editor of Marketing Innovation: Theory, Method and Cases(Textbook). Higher Education Press, 2015

2. Chief editor of Healthy Gaobeidian: Theoretical and Practical Research (Monograph). Economic Science Press, 2012

3. Chief editor of Bionic Research on the Growth and Brand Overlap Evaluation of Ecological and Intelligent Enterprises(Monograph). Intellectual Property Publishing House, 2012 (ISBN: 978-7-5130-1187-7)

4. Chief editor of Research on Brand Overlap Evaluation Model and its Application (Monograph). Science Press, 2012 (ISBN: 978-7-03-034653-7)

5. Chief editor of Research on Contingency Management of Emergency(Monograph). Higher Education Press, 2006

6. Cooperative compilation of textbook Introduction to Enterprise Management. Tongji University Press, 2006

7. Participated in the compilation of monograph Quality Ecology by Han Furong. Science Press, 2005

Host Research Projects

[1] The concept, mechanism, measurement and application of brand overlap”, National Natural Science Foundation of China, 2009-2012

[2] The theoretical and empirical research on Customer Engagement Behavior”, International Research Project with Groningen University, 2010

[3] The measurement and application of Corporate Social Responsibility”, State-owned enterprise Project, 2011-2012

[4] “Standardized Management Mode of Company”, State-owned enterprise Project, 2011-2012

[5] The measurement and improvement tactic of brand equity and competitiveness”, Ministry of Commerce of China, 2013

[6] “Quantitative analysis of Strategic Planning of National SGCC (State Grid Corporation of China)”, State-owned enterprise Project, 2012-2014

[7] “International Growth Path of Innovative Enterprises”, Enterprise Project, 2014-2016

[8] “Brand Repositioning Design and Strategic Planning”, Enterprise Project, 2016-2017

[9] “Strategic Planning and Promotion”, Enterprise Project, 2015-2016

[10] “Consumer Behaviors Analysis Based on Big Data-driven”, Enterprise Project, 2015-2017

[11] “Business Mode Innovation based on Internet+”, Bureau of Economy and Information of Changge City, Henan Province, 2017

[12] “Study on the Impact of AI Empowered Mobile Marketing Strategies on Customer Acquisition, Retention, Defection, and Win-back Links”, National Natural Science Foundation of China, 2020-2023

[13] Evaluation of Complex Trait Resource Value and Pricing”, National Key Research and Development Projects, 2017-2020

[14] “The Top-level Design of Smart Park”, Local Government, 2019-2020

Academic Awards

“Outstanding Young Backbone Teacher of Beijing”, Beijing, 1994

“Outstanding Professor”, Graduate School of Chinese Academy of Sciences, 2004-2016

 “Model Representative in Teaching, Management and Service on Education”, Chinese Academy of Sciences, 2011

 “Zhu Li Yuehua Outstanding Teachers’ Award”, Chinese Academy of Sciences, 2016

“Cheng Siwei Outstanding Teachers’ Award”, University of Chinese Academy of Sciences, 2017