基本信息
赵红  女  博导  经济与管理学院
电子邮件: zhaohong@ucas.ac.cn
通信地址: 北京中关村东路80号
邮政编码: 100190

招生信息

   
招生专业
120202-企业管理
招生方向
战略管理,营销管理,品牌管理,突发事件应急管理
创新管理

教育背景

2005-06--2007-06   同济大学   学生(博士后学习阶段)
2001-06--2008-06   北京工业大学   学生(博士生学习阶段)
2000-06--2004-06   华中科技大学   学生(博士生学习阶段)
1997-06--1998-06   英国东伦敦大学   学生(硕士阶段学习)
1981-06--1985-06   中国人民大学第一分校   学生(大学本科学习)

工作经历

   
工作简历
2006-06~2013-05,中国科学院研究生院(中国科学院大学)管理学院, 副院长,教授,博士生导师
2005-06~2007-06,同济大学, 学生(博士后学习阶段)
2005-06~2006-06,中国科学院研究生院管理学院, 副院长,教授
2002-06~2004-06,中国科学院研究生院管理学院, 院长助理、副院长,副教授
2001-06~2008-06,北京工业大学, 学生(博士生学习阶段)
2000-06~2004-06,华中科技大学, 学生(博士生学习阶段)
1997-06~1998-06,英国东伦敦大学, 学生(硕士阶段学习)
1985-06~2002-06,北京工业大学经济与管理学院, 讲师、副教授、教研室主任,副院长
1981-06~1985-06,中国人民大学第一分校, 学生(大学本科学习)
社会兼职
2011-07-01-2013-05-01,中国科学院研究生院工程硕士专业学位教育指导委员会委员,
2010-09-01-2013-05-01,中国质量协会学术教育工作委员会委员,
2008-09-01-2011-07-01,中国统筹法优选法学会应急管理委员会常务委员, 常务委员
2008-09-01-2013-05-01,河南大学兼职教授,
2006-05-01-2007-05-06,中央电视台财经频道《商务时间》点评嘉宾,

教授课程

职业生涯管理
金融服务营销前沿文献导读
营销经典案例
营销模型及数据分析高级研讨
营销管理
营销学经典案例
国际市场营销学

专利与奖励

   
奖励信息
(1) 中国科学院研究生院优秀个人, 一等奖, 研究所(学校), 2011
(2) 中国科学院研究生院“教书育人、管理育人、服务育人”先进工作者, 一等奖, 研究所(学校), 2011
(3) 中国科学院研究生院优秀个人奖, 一等奖, 研究所(学校), 2007
(4) 中国科学院研究生院优秀课程奖, , 研究所(学校), 2007

出版信息

   
发表论文
(1) Theoretical electronic circular dichroism investigations of chiral amino acids and development of separation and identification methods independent of standards, JOURNAL OF CHROMATOGRAPHY A, 2021, 第 4 作者
(2) Primary restriction of S-RNase cytotoxicity by a stepwise ubiquitination and degradation pathway in Petunia hybrida, NEW PHYTOLOGIST, 2021, 第 1 作者
(3) Multi-Objective Optimization and Performance Assessments of an Integrated Energy System Based on Fuel, Wind and Solar Energies, ENTROPY, 2021, 第 2 作者
(4) Smart Community Service Brand Functional Value and Sustainable Brand Relationship-The Mediating Role of Customer Emotional Cognition, SUSTAINABILITY, 2021, 第 2 作者
(5) Metal-organic framework derived Fe-Co-CN/reduced graphene oxide for efficient HER and OER, ELECTROCHIMICA ACTA, 2021, 第 10 作者
(6) Design of prototype system for multi-agent supply chain information sharing benefit distribution management, INFORMATION SYSTEMS AND E-BUSINESS MANAGEMENT, 2020, 第 2 作者
(7) Comparative study of customer relationship management research from East Asia, North America and Europe: A bibliometric overview, ELECTRONIC MARKETS, 2020, 第 3 作者
(8) Optimization of Ionic Liquid-Mediated Red-Emission Carbon Dots and Their Imaging Application in Living Cells, ACS SUSTAINABLE CHEMISTRY & ENGINEERING, 2020, 第 9 作者
(9) Fe-Ni metal-organic frameworks with prominent peroxidase-like activity for the colorimetric detection of Sn(2+)ions, ANALYST, 2020, 第 8 作者
(10) 高新技术企业知识产权能力测度研究——基于DEMATEL-VIKOR的指数模型, A study of intellectual property capacity measurement for high-tech enterprises --An index model based on DEMATEL-VIKOR, 科研管理, 2020, 第 3 作者
(11) D-amino acid electrochemical biosensor based on D-amino acid oxidase: Mechanism and high performance against enantiomer interference, BIOSENSORS & BIOELECTRONICS, 2020, 第 6 作者
(12) Different phases of few-layer MoS2 and their silver/gold nanocomposites for efficient hydrogen evolution reaction, CATALYSIS SCIENCE & TECHNOLOGY, 2020, 第 7 作者
(13) Relationships Among Perceived Value, Satisfaction, and e-Trust: An e-CRM View of Online Restaurant Consumption, Relationships Among Perceived Value, Satisfaction, and e-Trust: An e-CRM View of Online Restaurant Consumption, 系统科学与信息学报:英文版, 2020, 第 3 作者
(14) 高校图书馆微信服务项目共现关联及信息传播影响力研究——以“C9联盟”高校图书馆微信公众号为例, Information Service, Relationships and Influences of University Libraries' WeChat Official Account--Libraries of C9 Leagues as Examples, 图书情报工作, 2020, 第 4 作者
(15) 网络服务经济环境下的服务产品定价方法研究, Research on pricing method of service products in the network service economy, 价格月刊, 2020, 第 3 作者
(16) 顾客流失前与企业的关系质量对赢回意向的影响研究, The Impact of Relationship Quality before Customer Defection on Win-Back Intention, 管理学报, 2020, 第 3 作者
(17) Research on the Satisfaction Impact Factors of China-Eurasia Expo:From the Perspectives of Local Residents and Exhibitors, Research on the Satisfaction Impact Factors of China-Eurasia Expo:From the Perspectives of Local Residents and Exhibitors, 系统科学与信息学报:英文版, 2020, 第 5 作者
(18) Nitrogen-doped carbon dots-V2O5 nanobelts sensing platform for sensitive detection of ascorbic acid and alkaline phosphatase activity, ANALYTICA CHIMICA ACTA, 2019, 第 10 作者
(19) Identification of the quantitative trait loci controlling spike-related traits in hexaploid wheat (Triticum aestivum L.), PLANTA, 2019, 第 3 作者
(20) Nitrogen doped carbon dots for turn-off fluorescent detection of alkaline phosphatase activity based on inner filter effect, TALANTA, 2019, 第 5 作者
(21) A novel anodic electrochemiluminescence behavior of sulfur-doped carbon nitride nanosheets in the presence of nitrogen-doped carbon dots and its application for detecting folic acid, ANALYTICAL AND BIOANALYTICAL CHEMISTRY, 2019, 第 7 作者
(22) The impact of customer equity drivers on loyalty intentions among Chinese banking customers The moderating role of emotions, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2019, 
(23) Green oxidant H2O2 as a hydrogen atom transfer reagent for visible light-mediated Minisci reaction, NEW JOURNAL OF CHEMISTRY, 2019, 第 1 作者
(24) Sensitive and facile colorimetric sensing strategy for ascorbic acid determination based on CoOOH nanoflakes-ABTs oxidative system, COLLOIDS AND SURFACES A-PHYSICOCHEMICAL AND ENGINEERING ASPECTS, 2019, 第 6 作者
(25) Visible Light-Promoted Aliphatic C-H Arylation Using Selectfluor as a Hydrogen Atom Transfer Reagent, ORGANIC LETTERS, 2019, 第 1 作者
(26) App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously, JOURNAL OF INTERACTIVE MARKETING, 2019, 第 4 作者
(27) Nitrogen-doped-carbon-coated hexagonal cobalt oxyhydroxide/reduced graphene oxide nanocomposite for sensitive and selective detection of nitrite in human hepatoma cells, NANOTECHNOLOGY, 2019, 第 6 作者
(28) In situ sulfur-doped graphitic carbon nitride nanosheets with enhanced electrogenerated chemiluminescence used for sensitive and selective sensing of l-cysteine, JOURNAL OF MATERIALS CHEMISTRY B, 2019, 第 8 作者
(29) Derivatization reagent-assisted enantioseparation of 3-hydroxyaspartate with two chiral centers in rat cerebrospinal fluid by capillary electrophoresis-mass spectrometry, ANALYTICA CHIMICA ACTA, 2019, 第 2 作者
(30) 网络虚拟社区、知识共享与期刊品牌影响力——以中国科技论坛交流站QQ群为例, 中国编辑, 2019, 第 2 作者
(31) 互联网+环境下营销模式创新:价值网络重构视角, The Marketing Innovation Mode under "Internet Plus":The Perspective of Value Network Reconstruction, 管理评论, 2019, 第 3 作者
(32) 国立科研机构品牌资产测量模型及其实证研究--以中国科学院为例, An Empirical Study on the Measurement Model of National Research Institutions’ Brand Assets:A case study of the Chinese Academy of Sciences, 数学的实践与认识, 2019, 第 4 作者
(33) 基于数据挖掘的保健药品关联性分析, The Association Analysis of HEALTH CAre Pharmaceutical Production Based on Data Mining, 数学的实践与认识, 2019, 第 3 作者
(34) 分享经济消费模式偏好对商业分享系统社区认同及顾客忠诚影响研究, Effects of Consumption Mode Preference in Sharing Economy on Community Identification and Customer Loyalty towards Commercial Sharing System, 管理评论, 2019, 第 2 作者
(35) 股票主动更名对公司长期绩效的影响研究——基于面板数据的实证分析, Research on the Impact of Active Renaming of Stocks on Longterm Performance of Companies——Empirical Analysis Based on Panel Data, 科技促进发展, 2019, 第 1 作者
(36) 基于文献计量分析的社交商务研究脉络与热点演化, The Context and Hotspot Evolution of Social Commerce:A Bibliometric Approach, 管理学报, 2019, 第 1 作者
(37) 广告显性记忆、好感度以及顾客行为意向:基于跨国数据的实证, A cross-national study of the relationships between ad explicit memory, ad likeability, and behavioral intentions, 管理工程学报, 2019, 第 3 作者
(38) 虚拟品牌社区社会资本、品牌关系质量和消费者创新能力的关系研究, A Study on the Relationship among Virtual Brand Community’s Social Capital, Brand Relationship Quality and Consumer Innovation Ability, 科学学与科学技术管理, 2019, 第 2 作者
(39) Hexagonal cobalt oxyhydroxide nanoflakes/reduced graphene oxide for hydrogen peroxide detection in biological samples, ANALYTICAL AND BIOANALYTICAL CHEMISTRY, 2018, 第 2 作者
(40) A simple and rapid colorimetric probe for uric acid detection based on redox reaction of 3,3ʹ,5,5ʹ-tetramethylbenzidine with HAuCl4, COLLOIDS AND SURFACES A-PHYSICOCHEMICAL AND ENGINEERING ASPECTS, 2018, 第 5 作者
(41) A highly sensitive colorimetric probe for Cd2+, Hg2+ and ascorbic acid determination based on trithiocyanuric acid-AuNPs, TALANTA, 2018, 第 5 作者
(42) Fabrication of thiazole derivatives functionalized graphene decorated with fluorine, chlorine and iodine@SnO2 nanoparticles for highly sensitive detection of heavy metal ions, COLLOIDS AND SURFACES A-PHYSICOCHEMICAL AND ENGINEERING ASPECTS, 2018, 第 3 作者
(43) A highly sensitive and selective detection of Cr(VI) and ascorbic acid based on nitrogen-doped carbon dots, TALANTA, 2018, 第 3 作者
(44) 公司治理与企业社会责任披露——基于创业板的中小企业研究, Corporate Governance and CSR Disclosures:——Evidence from the SMEs of Chi Next Board, 管理评论, 2018, 第 3 作者
(45) 新疆农产品区域品牌发展战略研究, On Regional Brand Strategy of Agricultural Products in Xinjiang, 乌鲁木齐职业大学学报, 2018, 第 3 作者
(46) 基于结构方程模型的新疆农产品交易会参展商满意度影响因素研究, On Satisfaction Impact Factors of Exhibitors of Xinjiang Agricultural Trade Fair Based on Structural Equation Model, 新疆财经大学学报, 2018, 第 4 作者
(47) 制造业服务化与商业模式创新策略选择, Servitization of manufacturing and business model innovation strategies, 科学学研究, 2018, 第 3 作者
(48) 虚拟社区价值共创中的顾客创新动机及行为研究, Research on Customer Motivations and Behavioral Intentions to Innovate Through Value co-Creation Activities in Visual Community, 数学的实践与认识, 2018, 第 3 作者
(49) 文化维度特征对创新竞赛绩效的影响:基于设计类创新竞赛的实证研究, The Effect of Characteristics of Cultural Dimension on Innovation Contests Performance:An Empirical Study Based on Innovation Contests in Design Category, 管理科学, 2018, 第 3 作者
(50) 基于系统动力学的创业者心理健康对创业绩效的影响研究, Research on the Influence of Entrepreneurs' Mental Health on Entrepreneurial Performance Based on System Dynamics, 数学的实践与认识, 2018, 第 1 作者
(51) Dual signal amplification strategy of Au nanopaticles/ZnO nanorods hybridized reduced graphene nanosheet and multienzyme functionalized Au@ZnO composites for ultrasensitive electrochemical detection of tumor biomarker, BIOSENSORS & BIOELECTRONICS, 2017, 第 4 作者
(52) An electrochemical sensor for dopamine based on polydopamine modified reduced graphene oxide anchored with tin dioxide and gold nanoparticles, ANALYTICAL METHODS, 2017, 第 3 作者
(53) The synthesis of polyamidoamine modified gold nanoparticles/SnO2/graphene sheets nanocomposite and its application in biosensor, COLLOIDS AND SURFACES A-PHYSICOCHEMICAL AND ENGINEERING ASPECTS, 2017, 第 6 作者
(54) Structural basis for conductance through TRIC cation channels, NATURE COMMUNICATIONS, 2017, 
(55) Colorimetric aggregation assay for arsenic(III) using gold nanoparticles, MICROCHIMICA ACTA, 2017, 第 7 作者
(56) Ultrasensitive visual and colorimetric determination of dopamine based on the prevention of etching of silver nanoprisms by chloride, MICROCHIMICA ACTA, 2017, 第 3 作者
(57) The moderating impact of emotions on customer equity drivers and loyalty intentions Evidence of within sector differences, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2017, 
(58) 基于ACP方法的复杂社会网络营销系统研究, An ACP-based approach for complex social network marketing system, 系统工程理论与实践, 2017, 第 2 作者
(59) 社会化媒体营销:战略、行动、度量与效果评价, 管理现代化, 2017, 第 1 作者
(60) 新疆休闲农业发展战略研究, A Study of Leisure Agriculture Development Strategy in Xinjiang, 新疆财经大学学报, 2017, 第 2 作者
(61) Antibody-free colorimetric determination of total aflatoxins by mercury(II)-mediated aggregation of lysine-functionalized gold nanoparticles, MICROCHIMICA ACTA, 2016, 第 6 作者
(62) The effects of nitrogen fertilizer application on methane and nitrous oxide emission/uptake in Chinese croplands, JOURNAL OF INTEGRATIVE AGRICULTURE, 2016, 第 2 作者
(63) The effects of nitrogen fertilizer application on methane and nitrous oxide emission/uptake in Chinese croplands, The effects of nitrogen fertilizer application on methane and nitrous oxide emission/uptake in Chinese croplands, 农业科学学报:英文版, 2016, 第 2 作者
(64) 基于改进SIR epiDEM模型的社会网络营销有效性及仿真, Improved SIR epiDEM model of social network marketing effectiveness and experimental simulation, 系统工程理论与实践, 2016, 第 2 作者
(65) How can straw incorporation management impact on soil carbon storage? A meta-analysis (vol 20, pg 1545, 2015), MITIGATION AND ADAPTATION STRATEGIES FOR GLOBAL CHANGE, 2015, 第 1 作者
(66) Colorimetric Detection of Cr3+ in Aqueous Solution Based on Cofunctionalized Silver Nanoparticles Modified with 4-Nitrobenzenethiol and 4-Mercaptobenzoic Acid, NANO, 2015, 
(67) Social networks in marketing research 2001-2014: a co-word analysis, SCIENTOMETRICS, 2015, 第 2 作者
(68) Sensitive electrochemical immunosensor for α-fetoprotein based on graphene/SnO2/Au nanocomposite, Biosensors and Bioelectronics, 2015, 
(69) Sensitive electrochemical immunosensor for alpha-fetoprotein based on graphene/SnO2/Au nanocomposite, BIOSENSORS & BIOELECTRONICS, 2015, 第 8 作者
(70) Straw Incorporation Strategy on Cereal Crop Yield in China, CROP SCIENCE, 2015, 第 1 作者
(71) Colorimetric determination of neomycin using melamine modified gold nanoparticles, MICROCHIMICA ACTA, 2015, 第 4 作者
(72) Molecular recognition based on an electrochemical sensor of per(6-deoxy-6-thio)-beta-cyclodextrin self-assembled monolayer modified gold electrode, JOURNAL OF ELECTROANALYTICAL CHEMISTRY, 2015, 第 6 作者
(73) Molecular recognition based on an electrochemical sensor of per(6-deoxy-6-thio)-β-cyclodextrin self-assembled monolayer modified gold electrode, Journal of Electroanalytical Chemistry, 2015, 
(74) Preparation of a Ni/grapheme nanocomposite by an electroless plating method, Carbon, 2015, 
(75) Colorimetric and visual determination of dicyandiamide using gallic acid-capped gold nanoparticles, MICROCHIMICA ACTA, 2015, 第 5 作者
(76) Sensitive colorimetric detection of melamine with 1,4-dithiothreitol modified gold nanoparticles, ANALYTICAL METHODS, 2015, 第 5 作者
(77) One-pot synthesis of ternary hybrid nanomaterial composed of a porphyrin-functionalized graphene, tin oxide, and gold nanoparticles, and its application to the simultaneous determination of epinephrine and uric acid, MICROCHIMICA ACTA, 2015, 第 3 作者
(78) 大数据变革背景下的顾客网络满意度比较——基于OLAP可视化技术应用视角, Comparison of Customer Online Satisfaction Comments in Big Data Revolution--A View of OLAP Visualization Technology Utility, 软科学, 2015, 第 2 作者
(79) 制造业产业集群知识服务平台构建及优化策略研究——以吉林省知识服务平台建设为例, Strategies of Manufacturing Industrial Clusters' Knowledge Service Platform Construction and Optimization Jilin Province as An Example, 中国科技论坛, 2015, 第 2 作者
(80) 社会网络研究范式的演化、发展与应用——基于1998~2014年中国社会科学引文数据分析, Evolution, Development and Application of Social Network Paradigm: Evidence from CSSCI Database of China, 情报学报, 2015, 第 2 作者
(81) Sensitive immunoassay for the beta-agonist ractopamine based on glassy carbon electrode modified with gold nanoparticles and multi-walled carbon nanotubes in a film of poly-arginine, MICROCHIMICA ACTA, 2014, 第 4 作者
(82) Colorimetric detection of d-amino acids based on anti-aggregation of gold nanoparticles, CHINESE CHEMICAL LETTERS, 2014, 第 3 作者
(83) Cyclodextrin-Modified Gold Nanoparticle Capillary Electrochromatography with Online Sample Stacking for Simultaneous and Sensitive Determination of Aminobenzoic Acid Isomers, CHROMATOGRAPHIA, 2014, 第 4 作者
(84) 管理者人格特征对其360度评价结果的影响研究, How Manager's Personalities Effect on the 360 ° Feedback Results, 数学的实践与认识, 2014, 第 3 作者
(85) 基于居民感知的博览会社会影响研究:以中国-亚欧博览会为例, Research on the Social Influence of Expo Based on Residents' Perception: China-Eurasia expo as an instance, 数学的实践与认识, 2014, 第 4 作者
(86) 区域品牌发展潜力测评指标体系探讨, A Study of Regional Brand Development Potential Evaluation Index System, 新疆财经大学学报, 2014, 第 2 作者
(87) 复合型指挥军官胜任特征组合评价模型及实证研究, Combined Evaluation Model of the Compound Commanding Officer Competency and Its Empirical Study, 数学的实践与认识, 2014, 第 2 作者
(88) 基于顾客资产驱动因素与同辈影响的青少年购买行为研究, An Empirical Study on the Purchase Intention and Behavior of Teenager Customers Based on Customer Equity Drivers and Peer Influence, 数学的实践与认识, 2014, 第 2 作者
(89) A novel graphene-DNA biosensor for selective detection of mercury ions, BIOSENSORS & BIOELECTRONICS, 2013, 第 2 作者
(90) Highly selective and sensitive biosensor for cysteine detection based on in situ synthesis of gold nanoparticles/graphene nanocomposites, COLLOIDS AND SURFACES A-PHYSICOCHEMICAL AND ENGINEERING ASPECTS, 2013, 第 4 作者
(91) Colorimetric detection of ractopamine and salbutamol using gold nanoparticles functionalized with melamine as a probe, TALANTA, 2013, 第 4 作者
(92) Highly sensitive and selective colorimetric sensing of antibiotics in milk, ANALYTICA CHIMICA ACTA, 2013, 第 3 作者
(93) Poly(pyrocatechol-3,5-disodiumsulfonate)/Multi-Walled Carbon Nanotubes Composite for Simultaneous Determination of Dopamine, Ascorbic Acid and Uric Acid, JOURNAL OF NANOSCIENCE AND NANOTECHNOLOGY, 2013, 第 2 作者
(94) A simple one-pot synthesis of graphene nanosheet/SnO2 nanoparticle hybrid nanocomposites and their application for selective and sensitive electrochemical detection of dopamine, JOURNAL OF MATERIALS CHEMISTRY B, 2013, 第 5 作者
(95) Colorimetric detection of melamine based on the interruption of the synthesis of gold nanoparticles, ANALYTICAL METHODS, 2013, 第 5 作者
(96) 基于“九要素模型”的青少年科学素养指标体系建构, Scientific Literacy Assessment Tools Based on the Nine-factor Model for Youth, 中国软科学, 2013, 第 3 作者
(97) 基于顾客细分的中国手机市场品牌重叠测度, Brand overlap measurement for Chinese mobile phone market from the perspective of customer segmentation, 系统工程理论与实践, 2013, 第 2 作者
(98) 网络国防战略协同机制研究, Study on Cyber-defense Strategy Synergy Mechanism, 数学的实践与认识, 2013, 第 3 作者
(99) 北京市“7.21”军地联合应急预警与信息报告建模与仿真, Modeling and Simulation of Warning and Information Transfer in Beijing "7.21" Military-Civil Integrated Emergency Response Activities, 数学的实践与认识, 2013, 第 2 作者
(100) 关系感知在银行业顾客忠诚形成中的中介机制研究, The Mediating Effect of Customer Relationship Perceptions Towards Banking Loyalty, 数学的实践与认识, 2013, 第 1 作者
发表著作
( 1 ) 品牌重叠测评模型及应用研究, A Research on Modeling and Applications of Brand Overlap Measurement, 科学出版社, 2012-06, 第 1 作者
( 2 ) 生态智慧型企业成长与品牌重叠测评仿生研究, A Biomimetic Research on the Growth of Ecologically Intelligent Enterprises and the Measurement of Brand Overlap, 知识产权出版社, 2012-06, 第 1 作者
( 3 ) 健康高碑店——理论与实践研究, Healthy Gaobeidian Village, 经济科学出版社, 2012-08, 第 2 作者
( 4 ) 营销创新——理论、方法、案例, Marketing Innovagtion: Theory, Method and Cases, 高等教育出版社, 2015-01, 第 1 作者

科研活动

   
科研项目
( 1 ) 品牌重叠度测评模型及其应用研究, 主持, 国家级, 2009-01--2011-12
( 2 ) 企业管理模式及链式量化执行流程研究, 主持, 研究所(学校), 2008-10--2009-10
( 3 ) 企业社会责任科学评价与信息披露, 主持, 研究所(学校), 2008-09--2010-10
( 4 ) 六个典范品牌战略及推广应用研究, 主持, 研究所(学校), 2008-09--2010-10
( 5 ) 供应商动态评价和优化选择研究, 主持, 研究所(学校), 2005-06--2006-07
( 6 ) 乌鲁木齐市区、街道、社区应急管理三级联动操作预案应用研究与示范, 参与, 省级, 2011-02--2012-01
( 7 ) 国家电网战略规划量化分析模型研究, 主持, 研究所(学校), 2012-05--2013-05
( 8 ) 朝阳区高碑店乡高碑店村发展模式研究, 参与, 省级, 2012-02--2012-04
( 9 ) “中国制造”品牌竞争力测评模型和提升策略研究, 主持, 国家级, 2012-02--2012-07
( 10 ) “丝绸之路经济带”新疆旅游创新区——昌吉州旅游品牌建设, 主持, 省级, 2014-04--2015-10
( 11 ) 我国创新型企业国际化成长路径研究, 主持, 研究所(学校), 2014-05--2016-01
( 12 ) “中南海”品牌重塑, 主持, 院级, 2014-01--2016-12
( 13 ) 基于数据驱动的消费行为研究, 主持, 院级, 2015-06--2016-12
( 14 ) 太库全球城市创业创新指数研究, 主持, 院级, 2015-09--2015-12
参与会议
(1)Internet report efficiency in emergency: A case study on earthquakes and/or earthquake-generated tsunami   Zhao Yizhe   2009-12-13
(2)企业品牌危机预警系统研究   王定群   2009-12-13
(3)An Integrated Framework for Understanding the Allocating of Service Recovery Resources   Zhao Hong, Zhao Zhengyang, Zhang Sha   2009-01-09
(4)A Preliminary Research on Ecologically Intelligent Business Model,Marketing Research and Practice in Globalization Era   Zhao Hong, Sha Zhang, Jianxin You   2007-05-07
(5)Internet Brand Niche Measuring and Developing Strategy   Weng Yao, Zhao Hong   2006-10-05